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Forum - View topicNEWS: Alita: Battle Angel Film Earns Over US$100 Million in China
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trilaan
 Posts: 1055 Location: Texas |
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Sequel! Sequel! Sequel! I hope it goes all the way through Last Order.
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Xristophoros
 Posts: 149 |
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nice to see that this movie is proving EVERYONE completely wrong -- critics and spiteful anime/manga purists alike. the naysayers have fled to their burrows
i am greatly looking forward to a sequel, but more so than anything, i hope there is an extended director's cut of this film. some sections of the movie felt a bit rushed and i am curious as to whether or not there is some footage that was cut out of the theatrical release? at any rate, this is possibly the best blockbuster film i have seen in a decade as it brought me back to a time when blockbusters could be gritty and memorable (80s and 90s movies such as terminator, die hard, matrix, aliens etc.). this flavour of blockbuster has been lost in favour of the sugar coated family fare known as the superhero genre -- a few exceptions withstanding. alita is a breath of fresh air! |
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Jose Cruz
 Posts: 1778 Location: South America |
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Alita is doing much better outside of North America than in North America. Too bad that the dollar is very strong now, so Alita's box office revenues in Yuan and Yen are valued less in dollars than they could be if the dollar was more normally valued. That is, the dollar is about 15% above its 10 years average value so Alita's international revenues could be about 40 million dollars larger now, so it's total revenues would be 390 million now instead of 350 million.
I wonder why Alita is much more popular outside of NA? Maybe because it's heavy Japanese cultural component is more accessible to audiences that are more used to foreign narratives. That is, in my country we might think that Alita and X-Men are equally foreign so we watch both without reservations, while in NA the weird "anime eyes" of Alita might scare people off.
You mean by "everyone" the few hundred professional critics in North America and the few dozen purists that might show up once in a while? I don't think the opinions of those few people have significant influence on Alita's gross, specially because the kind people who read movie criticism and know anime purists will watch it anyway.
Indeed. Alita is the best big budget movie Hollywood has produced since The Lord of the Rings. |
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Marzan
 Posts: 515 |
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So is China single handedly ensuring us a sequel? That would be great. Alita is in my opinion the finest live action adaptation Hollywood has ever made of a manga/anime.
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levonr
 Posts: 812 |
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From what I hear China theaters are on a rise and USA theaters are on the decline. Its not just this movie. They seem to love some movies with lots of CGI. Hollywood 2018 special effect movies that sold better in China than USA; Bumblebee, Venom, Ready Player One, Rampage, The Meg, Pacific Rim Uprising & Tomb Raider. That's why USA is so super hero focused, those mostly sell extremely well and everything else is a risk it seems. I used to go to the theater every week, I'd watch some movies 5 times even(Gladiator was the last I did that). But in the past ten years I've gone to the theater four times  . I'd rather just wait for blu-ray or streaming, I know a lot of people like that.
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Nordhmmer
Posts: 1028 |
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Alita:Battle Angel not a blockbuster yet. To break even the film needs to earn $350m - $550m ($350m being the lowest estimated break even point)and It took till the last weekend for Alita to reach $350m. The next "blockbuster" movie -Captain Marvel- is being released this coming Friday. At the end of March Dumbo is released. Then in the being of April 'The original Captain Marvel' is released- 'Shazam'. |
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Cryten
 Posts: 1006 |
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I dunno, the production cost was listed at 180 million so lets say 200 million. Even if the advertising was 100million It should be in the profit region now. Which is nice. Its not a hit but it has shored itself up as a international success. Congratulations for Alita.
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Key
Moderator
 Posts: 18223 Location: Indianapolis, IN (formerly Mimiho Valley) |
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^
As is alluded to in the article, it's commonplace for advertising costs for a major movie to be as big as the movie's budget or bigger. |
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TarsTarkas
 Posts: 5856 Location: Virginia, United States |
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It is a pity, that the US box office is so dismal. I will be seeing the movie this week. Will definitely buy the BD when it comes out too.
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青白
Posts: 184 |
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Watch this film over Captain Marvel any day.
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WingKing
Posts: 617 |
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Also remember that the ticket revenue gets split with the theaters, so not all of that 350m is going back to 20thC Fox.
Even if the movie takes a modest loss on paper, though, that won't necessarily make the studio unhappy, since they can take a tax writeoff on it that way (studios are well-versed in those kind of accounting tricks), and even most movies that aren't immediately profitable in their theater runs eventually get into the black once revenues from other sources like merchandise and streaming licenses start coming in. What everyone wants to avoid is the $200 million bath that Disney took on John Carter, which was so bad that it actually hurt their quarterly earnings estimates and got their head of marketing at the time fired. If you hear about studio execs losing their jobs because a movie tanked, that's when you know it really was a genuine flop. Alita won't end up being a flop, but I don't know that it's going to make enough money to justify a sequel either. Especially since Disney will have completed their acquisition of Fox by the time Cameron/Rodriguez are ready to start working on it, so it's Disney who'd have to greenlight it, and with no involvement in the first film, they'll just be looking at the bottom line financials. |
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AkumaChef
Posts: 821 |
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Here in the US the market seems to be big on sequels, remakes, or movies which adapt an existing property which many viewers already know about. Take the superhero movies for example: Americans have had the comic books and TV shows for decades, and there were a lot of animated programs based on comic books during the 90's and 2000's as well. It's a strong market that has a lot of established fans already. That's a very safe bet for a movie studio compared to an original story or a foreign title that few Americans know about. ...and that's also one of the things that frustrates me the most about the hollywood movie industry. They're very good at making things look pretty, but they aren't so good when it comes to originality, and most movies are highly formulaic. I think you could summarize the majority of hollywood movies thusly: -bad guy gets introduced, does something really bad so the audience is justified in disliking him or her -throughout the majority of the movie the good guys clash with the bad guys and fail along the way. -at the end of the movie, when it seems like the bad guys will win, the good guy prevails, usually with the help of an easily forgotten minor character ...it's the same thing nearly every time. |
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residentgrigo
 Posts: 2438 Location: Germany |
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Here is how you get close to finding out if a movie is profitable. Studios get about 50% of the box-office cut. More in the US, less elsewhere. Especially China, unless one partners up with a Chinese firm from the start, as Warcraft did. That partnership is the only reason why Watercraft edged into being profitable. So let´s stick to an easy 50%. A blockbuster´s advertisement budget is about 50% of it´s budget.
Here are the numbers for Alita: Budget 200 mil, 170 mil after a tax break. 200/2= An additional 100 mil. for the marketing. 270*2 = 540 mil to break even. And that is how Variety did it´s math that "US$500 million or more" is when this film starts making a profit. That´s clearly not happening now. The film won´t loose too much money, it´s even possible to edge into minimal profitability if streaming rights and home media sales pick up the slack but that´s about it. The only way for cinematic sequels is for Cameron to again make all the money with Avatar 2/3. Disney, the future owner of Alita, would easily commission another budget reduced passion project for him while negotiating for Avatar 4 and 5. So only about another half decade of waiting to see if a sequel can be green-lit, lol. Fans should hope for a Hulu or Disney+ spin-off instead if you ask me. |
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Amishcar
Posts: 1 |
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Seen it eight times in 3D. Such an amazing 3D Visual Masterpiece. Go See It and see what i am talking about. Take a friend or two.
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ChestPains
Posts: 101 |
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Good news, but "CG movie does well in China" is a given no matter what.
Here's to hoping if there is a sequel it won't take as long as this did to come out. |
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