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Forum - View topicINTEREST: Kadokawa Envisions 'Cool Japan' Headquarters in Saitama
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Lemonchest
Posts: 1771 |
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$238million for that? Well Cool Japan is a white elephant as it is, so it might as well be housed in one, I suppose.
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Vent
 Posts: 319 |
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I cannot believe Cool Japan is still a thing.
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Mr. Oshawott
 Posts: 6773 |
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The Cool Japan team must really be hoping for Saitama to be a huge tourist gathering with nearly $240 million being poured in to set up shop there.
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Hoppy800
 Posts: 3331 |
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Might want to get rid of the shareholders and put more cultural experts on the board to give the project a fighting chance.
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EricJ2
 Posts: 4016 |
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If you want to kill off a trend, commercialize it into mainstream acceptance.
Add a Haruhi Suzumiya-themed cafe, and we're talking tourism. 
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samuelp
Industry Insider
Posts: 2233 Location: San Antonio, USA |
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Wow, I just moved from Tokorozawa earlier this year.
I have no idea why they'd choose that as the site to build something like this. I'm pretty sure I know where that sakura-lined stream is and the old sewage treatment plant (it's not far from my old apartment), and it's a good ~20 minute walk from the train station. A train station which is almost an hour from western Tokyo. I'm sure the area would benefit from the money and jobs but wow does this seem like a huge boondoggle for saitama tax money. |
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yaki-udon
Posts: 83 |
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Saitama is anything but cool. Chiba is the best damn prefecture in Japan! I secretly admire Urawa Reds, though.
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omiya
 Posts: 1833 Location: Adelaide, South Australia |
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Every time that I visit Japan I feel that I'm only seeing a tiny part of what is worth seeing. What attracted me to Saitama (Animelo Summer Live shows): 
Logo on Isumi Line train in Chiba: 
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hyojodoji
Posts: 585 |
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The irony of it is that a facility to promote 'Cool Japan' will be built in so-called Dasaitama (Uncool Saitama).
One of the reasons why Kadokawa bought the lot in question from Tokorozawa City is that Kadokawa wants to build a new base for publishing and logistics. Kadokawa has an old base for logistics in another place in Saitama, but it became superannuated. The 'cultural' stuff may be an omaké thing, in a sense. |
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samuelp
Industry Insider
Posts: 2233 Location: San Antonio, USA |
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Less omaké and more tatemae in my opinion. I'm sure that the Tokorozawa mayor saw Kadokawa's interest in the site and went "How can I get my town some of that government money earmarked for "Cool Japan"?" and saw this as the perfect opportunity. Kadokawa gets free publicity and probably part of its building costs subsidised, Tokorozawa mayor gets political cred, and Japan gets a Cool Japan center out in the middle of nowhere in Saitama where I can assure you will get hardly any visitors at all. And meanwhile my sales tax gets raised. |
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Hameyadea
 Posts: 3679 |
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The idea of reusing an old sewage processing plant it neat, because it symbolizes renovation.
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