Interest
Lawson Expands on iDOLM@STER Campaign
posted on by Eric Stimson
While LAWSON's earlier promotional campaign for the PlayStation 3 game The IDOLM@STER: One for All just offered green tea, the campaign has since been expanded.
To apply, participants must first buy selected products from Kirin, a major Japanese beverage distributor. (The products are iDOLM@STER green tea, Volvic water, Mets cola, and Afternoon tea.) Their receipts will have an application number, which can be redeemed at LAWSON's website for a point. Once they've accumulated a certain number of points, they can apply for the prizes. The prizes will be distributed by raffle.
The grand prize for 450 winners is an exclusive concert by the voice actresses behind the iDOLM@STER girls. 20 points are needed. Ten points will get you an iDOLM@STER container for 300 winners. Five points gets you these adorable cell phone straps combining iDOLM@STER characters with Karaage-kun boxes (LAWSON's fried chicken mascot) for 1,000 winners. If you accumulate three points, you can get a clear file with the iDOLM@STER girls drinking tea outside of LAWSON. It will be available for 2,000 winners. Finally, one point is good for a code that can be entered in The IDOLM@STER: One for All to let you download hand puppets of Ami & Mami wearing LAWSON's distinctive uniform. It will be available for 10,000 winners.
Beyond Kirin products, LAWSON is offering a variety of other ways to get iDOLM@STER merchandise. Buying a set of two Mets colas will get you one of these phone straps.
Buying two of various common Lotte sweets will get you one of these clear files.
Buying two packs of Lipovitan D (an energy drink) earns you a cup.
LAWSON is also introducing original iDOLM@STER snacks: bakauke (banana-shaped rice crackers), chocolate cream puffs, and Jello cups...
... as well as this clear file folder featuring the iDOLM@STER Cinderella Girls. Purchasing it will also make you eligible for a raffle for a signed drawing of the same girls.
The campaign kicks off on May 27 (except for the cola deal, which begins on June 10). It ends when supplies run out.
[Via Lawson]
