Great Eastern Entertainment, Inc is granted license for Accessories for Bleach

THE “SCOOP”: VIZ MEDIA LICENSES RECENTLY GRANTED
THE “PROPERTY”: BLEACH

BLEACH, based on the best selling manga series from Viz Media with over
1.4 million copies in print in North America, is now seen on Cartoon
Network's Adult Swim block. BLEACH is the story of 15-year-old Ichigo
who has the ability to see ghosts. When he encounters Rukia, a soul
reaper, and absorbs her powers, his world is changed forever. A full
range of consumer products is planned for 2007. Website:
http://www.viz.com/Bleach

THE “PLAYERS”:
Licensor: Viz Media, LLC
Headquartered in San Francisco, CA, Viz Media, LLC (Viz Media), is one
of the most comprehensive and innovative companies in the field of
manga
publishing, animation and entertainment licensing of Japanese content.
Owned by three of Japan's largest creators and licensors of manga and
animation, Shueisha, Inc., Shogakukan, Inc., and Shogakukan Production
Co., Ltd. (Sho-Pro Japan), Viz Media is a leader in the publishing and
distribution of Japanese manga for English speaking audiences in North
America and a global licensor of Japanese manga and animation. The
company offers an integrated product line including, magazines such as
SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, audio
soundtracks and develops and markets animated entertainment from
initial
production, television placement and distribution, to merchandise
licensing and promotions for audiences and consumers of all ages.

THE “LICENSEE”:
GE Entertainment Group Co., Inc.
Great Eastern Entertainment, Inc. is a licensed manufacturer of
animation and entertainment merchandise.
GE Entertainment manufactures 2D Poster, Accessory & Jewelry, Auto
Magnet, Bag / Backpack, Bobble Head, Button, Cap / Hat, coaster, Coin
Bank, Key Chain, Lunch Box, Mini Scroll, Mug / Tumbler, Patch, Pillow,
Pin / Badge, Playing Card, Plush, Plush Key Chain, Pool Cue, Sticker,
Towel, Wall Scroll and more, We hold more than 50 property titles, from
most popular to more collectible. www.geanimation.com

THE “PRODUCTS”: The following products have been licensed:

Patch, wristband, jewelry, pin, plush, key chain, wall scroll, specific
arm, hand, and headwear.

THE “TERRITORY”: The following territory/territories include:

U.S. and Canada

THE “CATEGORIES”: The following category/categories pertain to the
license that has been recently granted:

Accessories

The following category(s) pertain to the license that is available now:
Loungewear, Wireless, Stationery, Posters, Food and Confection, Health
and Beauty